SEO Book Mega Tools!!!

Too much to list.

http://www.inngenious.com/marketing-advice/website-tools/

A collection of other peoples tools targeted at the B & B trade but generally useful

Finding out what search engines

know about your site

Google Site Status Wizard

When did googlebot visit etc stats

Yahoo Site Explorer

lets you access info about a site . See which pages are indexed by Yahoo! Search

track sites that link into web page, and view the most popular pages from any site.

Telling search engines

about your site

Sitemap

Generate a sitemap tool

Google AddURL

The manual (and pointless?) way to tell Google about your site

Yahoo AddURL

The Yahoo version

Live Search AddURL

The MSN version

DMOZ AddURL

The Open Directory project

Google date constrained search

Brilliant tool to simplify doing

a search between 2 dates

Rank Checker Firefox addon

automates finding where you rank for given keyword phrases

Google Keyword Tool

Get some keyword ideas from Google themselves

SEO Tools using Google suggest tool

gets ideas and shows how hot the competition is

Marketleap Keyword Verification

Finds if you are on the top 3 pages for a given keyword

Microsoft Keyword Forecast

Is this useful or gobbledegook?

SEO Book International Keyword suggestion

not sure if this still works?

SEO Book Keyword suggestion

Powered by Wordtracker

First look at your existing traffic logs

ideally using something like Google Analytics

and find what keywords people are currently

finding you with

Use keyword research tool like Wordtracker

or Google keyword tool to expand list of keywords

target longer keyword phrases as you stand a better chance

short popular phrases are unlikely to be successful

KK advice about using articles

Links are like votes but some are more important than others

Higher Pagerank means the page is more important

Make sure your keywords are on your page!

e.g. if you are a Liverpool Plumber make sure

"Liverpool Plumber" is mentioned at the top

of your home page.

Fill in the <title> and <description> meta tags

using your keywords plus natural text

Register with Google and use their Webmaster Tools

i.e. Sitemap

Local Business Centre

Zoobie

Funny SEO videos

Google Webmaster Blog

by Matt Cutts

The Pagerank that you see 

isn't the real value which is

a secret, known only to Google.

So PAGERANK IS NOT VERY USEFUL

if other sites link using www and non www versions of your site,

tell google which you prefer using preferred domain tool

create original product descriptions. Don't use manufacturers desciptions

Google likes original content!

Unique and compelling = good

associate your site with a geographic location if it is a .com or .org

If you dont google will use servers ip address to work out location for .com and .org

Note this is about geography not language